HealthEquity is a health-benefits company that manages health savings accounts (HSAs), flexible spending accounts (FSAs), and other types of reimbursement accounts. Most account holders are able to access and spend their funds via a debit-style card that is reserved for qualified medical expenses.

A small-yet-impactful and oft-requested feature that made its way to the product development roadmap, HealthEquity added the ability for a member to lock their account card if they suspected fraud, were traveling, wanted to control spending, etc. This was a huge boost for market parity and member self-service, saving money by reducing call volume to member support.