CASE STUDIES
Intensive user research leads to plain language, a cleaner flow, and less intimidation for investment onboarding
387%
increase in onboarding completion
Redesigning the flagship HealthEquity mobile app from the ground up with a renewed human-centered focus backed by analytics
Guerrilla user research opens new avenues of a product customization application for a niche user base
Successful product launch, boost in sales, happy customers






